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Branding2025
Dogbro Brand Identity
A bold two-hue identity built around trust and energy — navy for structure, orange for action.
- Role
- Brand & Art Direction
- Client
- Dogbro
- Year
- 2025
- Category
- Branding
FigmaIllustrator
Overview
Dogbro needed an identity that felt professional and innovative — a brand that could command enterprise B2B trust while staying approachable for startups.
The system
- Two hues only — navy for trust and structure, orange for energy and action
- Clean geometric mark — a confident, scalable symbol for any context
- Hard-offset shadow — a signature shadow that gives depth without blur
Approach
Every asset derives from the same tokens, so the brand scales from a favicon to a billboard without redrawing anything. The constraint of two hues forced clarity in every decision.
Outcome
A living design system that works across AI dashboards, marketing materials, and client products — because the rules are few enough to remember.